Professional presenters are hired by businesses for many purposes; television adverts, radio work, events and even online videos. Whilst presenting is a niche occupation, with the right skills and know-how it can be a satisfying one.
If you aspire to become a presenter but are yet to have had any experience within the industry, have no fear! Together with the ideal traits and the help of an experienced agency you can instantly embark on the career path of your dreams.
To be a professional presenter, the following attributes are thought to be useful:
- Confidence. If you aspire to becoming a presenter, then having confidence is an obvious must. Businesses will only want to hire presenters that ooze confidence.
- Poise. The key to being a good presenter is to convince the audience that you are an expert on what you are speaking about. You will not always know much about the subject you’re talking on, that’s why it is important that you know your content inside-out.
- Awareness. A good presenter is one that’s aware of the context in which they’re speaking. The way in which they present should be able to reflect the interests of the people and place the client is targeting. Adaptability is key.
- Persuasiveness. A presenter is hired to help a business sell an idea, product or service to their consumers. So – for a presenter to achieve success, they must be convincing.
- Directness. Audiences know when someone is trying to pull the wool over their eyes. Therefore, a presenter should be direct and open. Long-winded paragraphs send people to sleep; direct and informative sentences will grab an audience’s attention.
- Flexibility. Businesses will always chop and change the scripts they want you to use. Typically, what looks good in writing will not sound as effective in spoken word. It is for this reason that a skilled presenter can think on their feet.
- Enthusiasm. Companies are paying you to get enthusiastic about their services or products. Without the necessary degree of enthusiasm, how can audiences be expected to get enthusiastic about what’s on offer?
- A good voice! Obviously one of the most important trait in any skilled presenter is a pleasant voice. Audiences should be able to understand you and warm to your voice. Clients may sometimes need someone with a particular accent, to better target their demographic, so don’t let having a strong accent put you off. However, as long as you are able to speak fluidly and adapt your tone to the nature of the work – you’re onto a winner!
So, do you have what it takes?
Latest posts by Ashley (see all)
- A Crafting Frenzy Arises From the Subzero Temperatures - February 18, 2019
- Am I a Valentine’s Day Traditionalist? - February 11, 2019
- Allergy Friendly Valentine’s Day Treats and Cards For Kids - February 9, 2019